The People Who Get Books Heard

Avon Media LLC is a working team, not a marketplace that forwards your brief to the cheapest freelancer. Publicists, narrators, audio engineers and advertising managers sit under one roof, which is why your campaign manager can move a launch date without three rounds of email between strangers. We do three things — public relations, audiobook production and book marketing — and we took everything else off the menu because narrow beats broad when a book’s whole future rests on the first six weeks. We take on a limited number of titles at a time so each one gets a named manager and a real calendar.

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Which Part Do You Need? New clients take up to 40% off their first campaign.
Planning a book publicity campaign

What We Are Here to Do

Publishing has never been more open, and it has never been noisier. Anyone can put a book on sale by Friday, which means nobody is waiting to tell readers it exists. Most good books do not fail because they were badly written; they fail because no journalist ever heard of them, there was no audio edition for the half of the audience who only listen, and the advertising was switched on for a fortnight and then abandoned. Our job is to close that gap — to give an independent author the publicity reach, audio production standards and commercial discipline a traditional house would have applied, while you keep the rights, the royalties and the final say. We measure ourselves on coverage you can link to and sales you can bank, not on how many projects we pushed through this quarter.

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Who Actually Works on Your Campaign

Our publicists have worked in-house at trade publishers and on newspaper desks, so they know the difference between a pitch an editor opens and one that goes straight to the bin. Our audio team has produced titles for the major retail platforms and can tell you why a file was rejected before you upload it. Our advertising managers run budgets every day and will know within a fortnight whether a campaign is going to pay for itself.

You will meet the people assigned to your title before work begins, and they stay with it to the end. If something is not working — an angle the press will not bite on, a narrator who is wrong for the book, a category too crowded to buy your way into — we tell you early, while there is still budget left to do something else with. That conversation is worth more than any promise about passion for storytelling.

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Author working with the Avon Media LLC campaign team
Reviewing campaign coverage and results

How We Work

Three Rules We Do Not Bend

Quote it, then honour it. The campaign fee we give you is the fee you pay, and your advertising budget stays in your own account where you can watch it. Scope changes are quoted separately and in writing, and nothing lands on an invoice you did not agree to.

Your book stays your book. You hold the copyright throughout, including the audio master we produce for you. We do not take an authorship credit, we do not take a cut of your royalties, and we do not announce anything without your written go-ahead.

Say the difficult thing. If your book has no press hook yet, or the ad spend you have in mind is too small to learn anything from, you will hear it from us before you pay us. We will not promise a specific outlet or a bestseller tag, because those belong to editors and readers. Flattery sells a contract; honesty sells books.

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Titles We’ve Put in Front of Readers.

These are real campaigns, not mock-ups. Some came to us at launch and needed press, audio and advertising sequenced into one calendar; others had been out for years and selling quietly until we found a fresh angle for them. Each was handled by the same team you would be working with, and each is on sale today in print, ebook and audio.

How Your World Really Works by Declan Flood
The Key to the Ivory Tower by Gabriela E. Stone
Women or Woman Your Choice! by LP Munro
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What Our Authors Say Afterwards.

We would rather you heard it from the people who have already been through a campaign. These are authors who arrived with a finished book and no idea how to get it noticed — some at launch, some with a title that had been quietly sitting there for years. Read what they made of working with us, then decide whether we are the right fit.

Excellent reviews on Trustpilot
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Owen Welch

I had no idea where to begin with an audiobook. Cheryl sent me four narrator auditions, we picked one together, and six weeks later I had a finished file live on three stores. I listen to it more than I read my own paperback.

Charlie Owens

Frank kept the launch on schedule when I was the one causing the delays. Review copies went out on time, the press hit on publication day, and he never once made me feel like a nuisance for missing an approval.

Harvey Perkins

The ads were the part I was most sceptical about. Three months in, my cost per sale had halved and the book was holding a top-twenty spot in its category. The monthly report told me exactly where the money went.

David Davies

Two trade reviews and a local radio interview in the first month, on a book that had been out for two years and selling nothing. The hook they found was an angle I would never have thought of myself.

Marta Ellison

They talked me out of three awards I wanted to enter because my book could not win them, then got me shortlisted for one I had never heard of. That conversation told me everything about how they work.

Grant Whitmore

The podcast prep notes were worth the fee on their own. I went into eleven interviews knowing roughly what was coming and sounding like someone who had done this before. Audiobook sales doubled off the back of them.

Questions We Get Asked Most.

Coverage you can point at — reviews, interviews, features, podcast appearances and award listings. What we commit to is the work: a real angle, a media list built around your subject, pitches to named contacts and persistent follow-up. What no honest publicist commits to is a specific outlet, because the decision belongs to an editor we do not employ.

Yes, and it is more common than launch work. An older title needs a fresh hook rather than a publication date — an anniversary, a news story your subject touches, a new audiobook edition or an award listing. Backlist campaigns are often cheaper to run because there is no embargo to work around.

We shortlist voices that suit your genre and have them audition with a passage from your actual book, not a generic demo. You listen to the options side by side and choose. Nothing is recorded until you have signed off on the voice, and the narrator stays on the title for any later volumes in a series.

Six to ten weeks for a typical book, start to finish: about a week for casting, two to three for recording, then editing, mastering, proof listening and retailer delivery. Platform review adds a few days at the end. A long or heavily researched title with difficult pronunciation runs nearer twelve.

Audible and Amazon, Spotify, Apple, Kobo, Storytel, Chirp and the library networks, depending on whether you want exclusive or wide distribution. We will explain what each option does to your royalty rate before you choose, and you keep the master files either way.

Most authors start somewhere between $500 and $1,500 a month, which is enough to gather real data without burning money while we find what works. The budget sits in your own advertising account, not ours — we manage it, you can see every penny, and our fee is invoiced separately.

No, and be wary of anyone who does. Sales, chart position, review counts and editorial decisions depend on market conditions nobody controls. We guarantee the work is done to brief, reported honestly, and that you will hear early if a campaign is not paying for itself.

Of course. Plenty of authors come to us for an audiobook alone, or to get advertising under control on a title that is already selling. The three do reinforce each other — press coverage makes ads cheaper to convert, and an audiobook gives a stalled campaign something new to announce — but nothing is bundled.

Let’s Get Your Book in Front of the People Who Should Be Reading It

Tell us what you have published and what you need next, and we will tell you honestly what it would take. Prefer to talk it through? Call us on +1 (571)-628-9638.